60% of people state they ate dairy growing up and that is a strong fuel for them engaging with the category today

97% of American households purchase dairy products, spending $600 on average each year

70% of consumers agree that dairy is a good source of protein; In 2023 dairy product sales with high protein claims equated to $2.7B in sales

Since 2009, whole milk’s share of overall milk consumption increased from 28% to 46%